ROAS: What It Means and How to Read It
ROAS, or Return on Ad Spend, measures how much revenue is generated for every €1 spent on advertising. Here's how to read it as a decimal or a percentage.
How to Choose a Domain Name
Choosing the right domain name could be one of the most important decisions you make for your online business. Here is everything to consider - branding, keywords, TLDs, social handles, and trademarks.
How will AI Reshape the Future of Search?
The rise of AI systems means big changes for the future of organic and paid search.
Google Ads Checklist: 28 Pre-Launch Tips You Can’t Ignore
If you don’t yet know Google Ads like the back of the toilet door, this resource will help.
Why There is No Such Thing as Ranking 1st in Google
Lots of businesses want to be "first in Google". The problem is, it doesn’t really exist.
Roost Laptop Stand Proves Great for Bad Backs
I was recently lucky enough to be given a Roost Laptop Stand to test for this review.
What Makes a Good Website for Your External Content?
Finding the right websites to place your external content isn’t as straight forward as it may seem.
What Makes the Ultimate Backlink?
Many people want to understand what kind of links will help their website gain more authority.
Thoughts on Facebook Video from 14 Experts
14 social media and marketing experts break down what it means to market well using Facebook video - from the first three seconds to the final call to action.